Advert comparisons
This injury lawyers 4 u advert comes under a celebrity endorsed advert having a british actor represent the companies advertisement campaign. This advert is also benefit based explaining what benefits you would get for using them.
A parody advert like this is a more light hearted and humorous approach to advertising a product. It doesn't really focus on anything else such as demonstrating the service or anything it just parodies a certain event to show that this company is a relaxed easy going company that you can enjoy being served under.
Both adverts are focused on grabbing the viewers attention but both also use different ways to advertise the lawyers ad takes a more serious theme and explains the benefits of there service. Also using a celebrity helps as it makes the customer believe that if a celebrity is endorsing the product it must be good. where as the t mobile ad only focuses on parodying the ad to attract younger customers as it is the younger audience who is there main customer base.
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