ilove dust

Ilovedust is a company that focuses on mainly graphic designs. Founded in 2003 they are based in the south coast of England in the city of Portsmouth. They have collaborated with a wide range of brands such as Nike who they have had a long running partnership with. Their designs are unique and full of creativity and craziness. Their clients include Nike,Yahoo,IBM,Red Bull,Bacardi,empire magazine and the Fa. This worldwide partnership has allowed them to branch out to a huge worldwide audience.

This is a design that is inspired by the television series mad men. The colours are limited to 4 colours orange,black grey and white. I think it does a good job because the colours really suits the story vibes. The use of text is limited to 3 letters which are scattered around the picture. The letters that are used are the 3 letters to form the first part of the shows title mad and are big bold and wood. This also reflects the stories feel really well. The image looks hand drawn and seems to be inspired from a famous photo of the main character smoking. The first thing i notice when i look at this image is the characters face his eyes are designed to be very luring and interesting bringing intrigue to what hes thinking. A mix of computer animation and hand drawn methods was clearly used to make this the designer probably drew the image first with a pencil and then used illustrator to create the rest of the image and fill in the colour. I feel the image overall is perfect for this show and does not need any changing.

This is a design for Nikes new show as you can see their is a explosion of air based contraptions such as balloons,planes,parachutes,zeppelins and even animals like birds. This is to promote the shoes unique selling point of a show that can release air through specialised holes. The only colours that are used is grey and green to fit in well with the shoes camouflage colour scheme. The grey is the dominant colour while the green is the more subtle colour. Their is no text used in this design other than the logo of the company Nike. The use of limited text is so that you can focus all your attention on the shoe and whats going on around it and it does this really well. The imagery is unrealistic to a degree but everything on show is possible in real life. The shoe is na piece of real imagery captured by a camera. Everything around it is designed. The amount is perfect for this product because of the no fuss promotion that they are trying to do. The first thing i see when i see this image is the shoe which is brilliant because that is the product we are meant to be focused on everything around it is a afterthought which i look at after i see the shoe. Illustrator and a camera was clearly used to put this together which does a really good job at summing up the product and getting you to focus on it. Again their is nothing i would do to modify the product as it is doing the job that it is supposed to do.

This image is being used to promote the latest mini the idea is that this car can be used to travel anywhere and is very easy to bring to new locations. There is a bunch of colours used such as dark blue and white for the sea and brown for the ropes and boat the city is also brown. The sky is pink with grey clouds as well as white ones. The tyres on the boat are black. The colours do a great job at giving a big scale to what the mini can do and where it can go. Their is no text used instead they use the image itself to give you a message. The image is clearly computer designed and the car is photographed making a very cool convergence of 2 different methods. I think this is a perfect balance of both methods. The first thing i notice on the image is the sea as that is the largest part of the design afterwards i notice the car and then the city and sky I feel this does a good job in bringing focus to the main product. The tools used are illustrator and a camera to take a photo of the car as i explained earlier this is a good convergence of both methods. I feel this design does a great job of bringing focus to the product and also everything else around it. Their is nothing i would do to alter this the image is perfect for the theme of this design.